2. How we may use your personal information
We may use the personal information we collect for the following purposes:
Operate our business. To provide and operate our Services, communicate with you about your use of our Services, provide troubleshooting and technical support and for other similar operational purposes, including, but not limited to, improving our products and services.
Provide you Services. To provide you Services, including setting up your Connected Device, key metrics from your nightly sleep sessions, trends between your sleep therapy and broader health , and coaching related to your sleep quality.
Communicate with you. To respond to your communications and inquiries to fulfill your requests, including sending you requested materials, newsletters and information for our products and Services and administrative information, such as changes to our terms, conditions and policies.
Marketing and promotions. For marketing and promotional purposes, such as sending you marketing communications and information about our Services, market research, technologies and new offerings. We may send you this information via email in compliance with applicable laws and in accordance with your preferences.
Customization and personalization. To personalize your experience within the Services by suggesting other services, information, educational content, coaching, products and offers tailored to you and to provide key metrics from your nightly sleep sessions and to otherwise deliver relevant services.
Research and development. We may de-identify, pseudonymize or aggregate personal information for statistical analysis and market research to enhance existing or new products and Services and to complete any clinical study. We may also communicate with you about our Services and seek your input for market research and product improvement purposes.
Surveys and feedback. To conduct surveys related to your use of the Service, sleep health or other health conditions.
Planning and managing events. To plan for events or studies and other event management purposes, including registration, attendance, connecting you with other event attendees and contacting you about relevant events, studies or offerings related to your use of the Services.
Audits and assessments. To conduct financial, tax and accounting audits, such as audits and assessments of our operations, privacy, security and financial controls, to assess risk and compliance with legal obligations, such as our general business, accounting, record keeping and legal functions, to maintain appropriate business records and enforce company policies and procedures.
Compliance and legal process. To comply with applicable legal or regulatory obligations, including as part of a judicial proceeding, to respond to a subpoena, warrant, court order or other legal process or as part of an investigation or request, whether formal or informal, from law enforcement or another governmental authority.
Auditing, reporting and other internal operations. For our business purposes, such as data analysis, audits and fraud monitoring and prevention, to enhance, improve or modify our Services, such as identifying usage trends and determining the effectiveness of our promotional campaigns, to operate and expand our business activities and for internal quality control and training purposes.
General business and operational support. To assess and implement mergers, acquisitions, reorganizations, bankruptcies, financing and other business transactions and to administer our business, accounting, auditing, compliance, recordkeeping and legal functions.
To enhance user experience and product improvement, we may process personal information or pseudonymized information using both automated (for example, machine learning and artificial intelligence) and manual (for example, human) methods of processing. Our automated methods of processing will not have legal, financial or similar significant effects without appropriate human intervention.